Meet the Team | Christoffer

article.subHeader SOUNDBOKS starring Christoffer - COO and Co-Founder

Christoffer squatting next to a SOUNDBOKS (Gen. 3)

We want to give you a look behind the curtain. To show you the people behind the product - the people that make SOUNDBOKS magic happen every single day of the year.

Christoffer is 27 years old and is our COO and one of the Co-Founders of SOUNDBOKS. A dedicated handball player, Christoffer has been playing since he was 8 years old and is still going strong in the third division here in Denmark. When he’s not chasing a ball or spending time with friends and family, Christoffer spends a little bit too much time at work and nerds out about anything that has to do with our products.

Quick and dirty:

Festival or concert?

Festival

IPA or lager?

Lager - 100%

Yoga or kickboxing?

Kickboxing

City trip or nature trip?

City trip

2 weeks vacation or weekend getaway?

2 weeks vacation

5 hours at max volume or 40 hours at medium?

5 hours at max

Clean or Custom SOUNDBOKS?

Clean

Roasted onion or pickles on a hotdog?

Pickles - but it’s not a hotdog if you don’t have both

And now for the tougher questions:

What is your life’s aspiration?

I wish I could say that my aspiration is to change the world in one way or another. Or that I’m inspired by this or that. But to be honest, that’s not what gets me up in the morning. At least not where I am at right now - maybe that will change one day. What drives me day to day is to achieve and to succeed. That’s what elevates me and gives me energy, but it can be a bit of a dangerous mindset and it can be very exhausting at times. I once read that, “We have to remind ourselves daily that our goal isn’t to be better than anyone else. Our ultimate goal is to be better today than we were yesterday, and have a plan in place to help us become even better tomorrow.” And that inspired me. So recently, I’ve been working to try to change my mindset around that and commit to a more meaningful purpose that supports my personal and professional development.

When’s the last time you felt as though you elevated a community?

The biggest event we had at SOUNDBOKS (at least for me) was when we decided to take our community to the next level. In September 2019 we gave all of our employees shares in the company under the name of “The Everyone Program”. We wanted everyone who works for SOUNDBOKS to have some part of a shared ownership. The reaction was incredible, everyone was so excited and supportive of the decision. It’s a way of bringing everyone closer together and to show how much our employees mean to us. In Silicon Valley shared ownership is fairly standard practice in the tech start-up community, but in Europe it’s not quite as common. It’s something I would love to see the European community adopt more in the future.

When’s the last time you really felt brave?

More recently I’ve made a conscious decision to work on my work-life balance. There is so much input all around and I’ve been really stressed for the last few years. I felt that I needed to make a change in my life or there was a big risk of me ending up in a really bad place sooner rather than later. So I have sought out a mindfulness coach and I’m working on mindfulness and meditation on a daily basis for the next 4 months. It’s not something that comes easy to me or something I even fully understand but I like the idea of being present and connecting my mind and my body. I’m really excited to try it and see where it goes. And I feel brave for realizing I needed to make a change and to pursue something that feels very far outside of my comfort zone.

“Being brave is one of our core values. And I think the bravest decision I’ve ever made was to pursue SOUNDBOKS in the beginning.”

- Christoffer, COO & Co-Founder, SOUNDBOKS

What is your most memorable SOUNDBOKS moment?

The whole journey has been such an emotional rollercoaster, but I think the first “real” year we worked on SOUNDBOKS and our first experience at Roskilde will be the experience that sticks with me for life. Leading up to the festival we had worked 24 hour shifts to get all the speakers ready to ship on time. The festival started on Saturday, but we had set up to open our booth on Sunday morning at 10. After a night of partying we went down to the booth at around 9 only to see a huge queue in front of it. There were some 50 people waiting in line and we hadn’t even opened yet. I panicked and thought that all those people were there to complain about their speakers and would want to return them. I completely froze and just sat down and started building speakers because I had to distract myself somehow. Jesper collected himself and started chatting to the people in line. Turned out they were all there because they wanted to buy a speaker. It was just such a crazy moment. It was proof that what we were doing was working and that we were on the right track.

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